This is a question that affiliates often ask me. It’s a hard one because as a sub-contractor you can market and promote for whomever you choose…and there are a lot of choices! You have to figure out what’s best for YOUR site and you personally. There are a lot of great choices and companies to promote, but in that same breath there are a lot that won’t do what’s best for YOU and your traffic. They have a different agenda that’s not focused on you.
So let’s discuss shall we????
First things first…what do YOU do?
Are you a stock focused site? Do you discuss only forex? Have you spent most of your time focusing on the S&P?
I ask those questions because you want to promote products that fit your focus. You have to know your audience and know what they like, what they expect, and what YOU want on the site. Let’s pretend your site is focused on ‘learning on your own’…
As a promoter of ‘learning on your own’ you have to test and see what other products have been purchased by your audience. Find what YOU think fits into that category, promote it to your people, and if they buy then you continue down that path. If you’ve sold only ‘learning on your own’ services, then you tell them about a futures broker who wants them to open an account and let their broker trade for them…do you REALLY think you’ll sell any of that? NOOOOO! Your people will show you want they want, so read them by studying what they buy from you, what they read on your site, and read their comments.
If your site focuses on ‘learning on your own’ then you market a forex robot to them…how will that look? Your audience will say ‘SELL-OUT’ and stop visiting your site because they know you’ve been ‘turned’, ha! The key with marketing and promoting is to provide VALUE to your audience while staying true to yourself. No one wants to be labeled a ‘sell-out’ for one products and/or company. If you go to a blog and you can’t differentiate between what the site is saying and who they’re promoting…that’s an issue. You DO NOT want to fall into that category. Visitors see through that and will not stay with you very long if you become a sell-out. Give your audience what they want. If it’s ‘learning on your own’ there are hundreds of products out there that fit that niche, and plenty that can make you a lot of money and allow you to keep your credibility.
Personal integrity…that’s the third part of this first section. The reality is that it’s YOUR SITE and whatever goes on the site, or in the newsletter, is a direct reflection on you. If you’re not comfortable with all aspects of who you’re promoting then you shouldn’t promote it…period. No paycheck is big enough to overlook you putting crap on your site. Everything on your site is reflection of you and your message. Allowing google ads to show anything and everything is NOT a good model. Ask yourself this question (and answer honestly)… Have I really made that much money from these google ads? 99% of people I ask hate google ads, but they say ‘well it’s easy and it’s something.’ I tell them to take control of your site and its message. Allowing google to run whatever they want is 100% your call, but just look at the ads they’re putting up and see if you’d click.
If you’d like me to evaluate your site and point you in the direction of some great fitting products let me know by emailing me: firstname.lastname@example.org
Second, what’s really happening to the traffic you drive?
I realize this is going to be quite a post, that’s probably not going to be liked by people in the industry, but it’s something important that YOU need to know. Companies marketing tricks/tactics are easily ‘figured out’ by signing up on your own to whatever they’re offering…but I’ll pull back the curtain in my next article.
Please feel free to share this with anyone in the industry!
P.S. What a tease with the 2nd point eh??? haha