by Brad | Dec 4, 2018 | Blog
Speed…
Anytime I think of the word speed the scene from ‘Cars’ comes to mind when Lighting McQueen is in this trailer hyping himself up before the big race…yes you can blame my kids lol.
But what ALSO comes to mind is speed in marketing.
So the question becomes how fast are you?
Can you change out pages within a day or two in order to try to improve conversions?
How quickly can you write an email funnel or TWO? 3 days or 15?
If a strategy you work hard to build turns out to be a flop, are you able to pivot to a new strategy using existing assets or build NEW assets? 1 week…3?
What I’m getting at is the difference between success and struggle.
“If you’re able to make changes quickly, then you’ll stay ahead of the curve in your OWN business cycle.”
If it takes you 4 weeks to change strategies how much time has been lost making revenue due to a delay in copy, or a new page not coming together quickly, or something like actually TRADING gets in the way?
Copy delay, page issues, life…those are all NORMAL things that slow down the success of your marketing.
So the question you have to ask yourself is this…
See what I’ve seen a LOT of recently is the inability to get ahead of the curve after getting SO far behind…then the strategy they banked so much time, effort, and capital into, turns out to be a flop simply because the market has changed.
Then it’s either a quick business death…or a slow painful one.
Either way, it can happen to you.
So…
Are you fast enough?
If yes, AWESOME! Keep it up and you’ll keep driving revenues forward!
If no, why?
You KNOW that you need to, so why aren’t you? Not enough time? Think you can’t do it? Not your area of expertise?
I totally understand.
Here’s your solution: Give me a call.
Let’s jump on a quick call so I can see if I can help you get to the WHY and then the HOW of the solution!
No obligation to work with me if we chat on the phone. And frankly you might not be the right fit.
But that doesn’t mean you should miss a FREE opportunity to put my 11 years and millions of dollars in revenue generated to work for you.
Email me or Farra directly to setup a call so we can see if make your 2019 THE BEST ONE EVER!
Brad@bradstafford.com Farra@bradstafford.com
Hope to chat soon!
Brad
by Brad | Oct 4, 2016 | Blog
Last week we covered the first C in my famous (self declared): Getting More Leads in 3 Simple Steps
It was…Create.
Now I want to dive in the 2nd C and THE HARDEST!
Convert!
You might be thinking “Brad what does CONVERT, have to
do with getting more leads??”
I’m glad you asked…because it has everything to do with it.
If you’re not converting, and improving your conversions then
you’re WASTING clicks and not getting the leads you DESERVE!
Let’s do some math…(to my past math teachers, you’re right I’m using math!)
Scenario 1: You’ve run a decent Google Ad campaign and were able to
generate exactly 1000 clicks…NICE JOB! Now, of those 1000
clicks 250 people sign-up for your ‘thing’. Nice job…
Those 1000 clicks cost you, let’s say 3.00 bucks a click so
you spend $3,000.00 on 250 new leads at a cost of $12.00
per lead.
Scenario 2: Same clicks as above, 1000, but this time you
focused on the ‘convert’ and were able to get 400 new leads
at a NEW cost of $7.50 per lead!!
Not only did you save money by improving your conversions
but you GENERATED MORE LEADS!
You’re thinking exactly what I was thinking years ago…
“Yeah I want to convert MORE… but HOW!?!”
Honestly it’s taken me YEARS to not figure it out 100%,
but to hack the process, and shorten time to positive ROI.
That’s what we’re after…positive ROI.
The how is what I want to show you today…
(unfortunately you WILL have to do some work unless you hire THESE GUYS)
Here are the steps that I would recommend on how to
CONVERT MORE:
YOUR ACTION:
As in my previous article I’ll share with you how Brian
and I do it for clients via TradersNewsMedia.com, and
then I’ll give you a tip on how to do it yourself…ready?
Speed
TradersNewsMedia Way: Brian and I are creating dozens of pages for
dozens of products a MONTH…and we do it quickly because
it’s what allows us to get the best results for our clients.
We knuckle down and typically create 3-5 pages in a DAY!
We use a multiple platforms to give us the widest range of
page creative samples to give us the latest analysis of what’s
CURRENTLY working in our space.
Your Way: Knuckle down and create 2-4 pages! I know it
sounds daunting…but if you want to get better results then
you’ve got to put in the work to give yourself DATA to analyze.
Test
TradersNewsMedia Way: We’re using at least 3 different tracking
tools for the pages we’re using to help give us high level data to
determine the BEST pages, headlines, sign-up button locations,
number of bullets, etc etc…we’re ALL about data at TradersNewsMedia.com.
Your Way: Use a simple squeeze page creation tool that allows you
to create multiple A/B split tests. Unbounce, LeadPages, etc.
Optimize
TradersNewsMedia Way: Analyze the data REALTIME…shift budget
towards the creatives that are doing the best…then SCALE!
Your Way: Set up a reminder for yourself as a daily (or weekly) task to
analyze the pages to determine the pages that are converting the best.
Drive more traffic to the winning pages!
I know not all of this is easy, or fast, or guaranteed…but neither is LIFE!
If you want to get more leads then you have to convert more clicks, it’s
as SIMPLE as that.
If you need advice or help, contact me: brad@bradstafford.com
If you want it DONE FOR YOU…contact me: brad@tradersnewsmedia.com
Cheers,
Brad
P.S. Next week we talk about the EASIEST PART OF GETTING MORE LEADS!!
HINT: C******
