List Building…YOU’RE DOING IT WRONG!
I’m sorry…you know how you’re ‘list building’ right now?
Yeah…you’re doing it wrong.
How do I KNOW!?…easy…
My name tag at home 🙂
As you know (or not), I’ve been building a number of lists,
analyzing how others are building their lists, talking to others
about what they’re doing and SEEING, and making quite a
bit of profit for myself and my clients…
So I feel like I can confidently tell you what do to 🙂
What I’m about to say isn’t focused on any ONE
person/company in particular, but the truth is, some of
the insights below can be applied to your marketing.
OK?
Good…
First, you should be running MULTIPLE OFFERS!
You should be running Multiple Offers!
The best part about running multiple offers is you have more
spaghetti to throw against the wall to see what sticks! Your
goal is to make more money right?
Well what happens when you run ONE offer at a time…well
you do have more time to focus on ONE thing at a time, but
you also stretch out the time between finding the RIGHT
offer…because more often then not, it’ll take you a few offers
to find one that REALLY resonates with your audience.
If you only focus on one offer at a time, you’ll be building
your list with ONE type of person…and that person might
not be a BUYER! So you’re taking too long to build your
list with people who ARE buyers…but the right front end
offer to HIT that group isn’t usually discovered after one
offer test.
The biggest problem I see…you actually being able to
create and manage multiple offers. It’s a lot of work to
brainstorm, story board, create, test, then deploy ONE
offer…much less three.
Solution…outsource it.
(this is going to be the theme of this article ;))
Second, MULTIPLE TRAFFIC SOURCES
You NEED Multiple Traffic Sources
This SHOULD be an obvious one for you…right?
I know for my lists I’m testing a BUNCH of sources because if I test to see what works…then I can spend more money, make more money…and…say it with me…
Be better stewards of our money!
HA…you thought I was going to say ‘get rich’!
But it’s true, if we find good sources to build our
email lists, then we can make more money, and
spend our money more intelligently! I’ve seen so
many people go under or into the red just spending
without testing multiple sources for quality.
So you HAVE to test multiple sources to find those
good quality leads to build your list into a winner.
Don’t have the time/knowledge of how to do that?
OUTSOURCE IT!
THIRD, BUILD A PROFITABLE MARKETING FUNNEL!
Marketing Funnel Master…
That’s just a cool pic I came across the other day, no point to it.
Anyway, building a BIG list is really only possible if you’re actually CONVERTING those leads into tangible revenue…which requires a GREAT marketing funnel!
I was talking with a big advertising guy in our space
the other day:
“Brad it’s CRAZY…these guys will spend 10k a month
on ads, have an awful marketing funnel…then complain
they’re not getting the conversions! But they’re too
cheap (or stupid) to see the value in a good funnel!”
TWO ROADBLOCKS YOUR FUNNEL IS CAUSING:
1. It’s hard to build because creating a profitable funnel
is more then just throwing up some emails and links.
It’s a trained SKILL to build a profitable funnel…just
like being a GREAT trader.
You’ve practiced, learned, tested, etc etc…to become
a great trader. Same is true with funnel building.
2. Without a profitable funnel…YOU CAN’T SPEND AND GROW!
How can you spend money consistently when your
leads aren’t turning into buyers?! It’s a vicious cycle.
So BREAK IT…and OUTSOURCE YOUR FUNNEL CREATION!
OK, now go take an inventory of the above…then email me
so I can help you with ALL of the above 🙂
Email me HERE: brad@bradstafford.com
Talk soon,
Brad
P.S. Comments are OPEN…