Today my copywriting partner J. Daryl Thompson gets to teach you! If you don’t know Daryl, then you don’t know one of the most sought after, highly acclaimed, and nicest copywriters in our space! He and I have teamed up to turn the copywriting world on...
There are people and companies in EVERY industry that set the bar for the ‘rest of us.’ They’re the ones leading the pack: Great Products, Guru Creditably, List Responsiveness, Product Sales and that money thing 😉 In all my years, and all the...
As Brad alluded to in his prior post, having good, individualized copy is paramount to the success of your campaign. While good copy may generate some sales for your launch, Bad or “cookie cutter” copy will almost always cause you to lose business prospects....
This article will be part 1 of 2, brought to you by FMPG and Profits Run, and it will focus on, as the title says, copywriting and you! The first thing people think when copywriting is sales pitch and hype…but I’m here to tell you that it’s NOT all...
Some people think the biggest problem facing the trading industry today is the economy. Well that’s true, a lot of people are getting screwed by the economy! Unfortunately, there’s not much you or I can do about that, but I’m thinking about a problem...
