A good friend of mine, Theirry, asked if I could engage the marketing masses and help settle (or at least fan the flames) of the email debate regarding which works better: text based emails or HTML. LOTS to consider here. Everything: including what you’re...
As Brad alluded to in his prior post, having good, individualized copy is paramount to the success of your campaign. While good copy may generate some sales for your launch, Bad or “cookie cutter” copy will almost always cause you to lose business prospects....
This article will be part 1 of 2, brought to you by FMPG and Profits Run, and it will focus on, as the title says, copywriting and you! The first thing people think when copywriting is sales pitch and hype…but I’m here to tell you that it’s NOT all...
