How Just A Few Words Can Change Everything

Today my copywriting partner J. Daryl Thompson gets to teach you! If you don’t know Daryl, then you don’t know one of the most sought after, highly acclaimed, and nicest copywriters in our space! He and I have teamed up to turn the copywriting world on...

Copywriting and YOU…part 2

As Brad alluded to in his prior post, having good, individualized copy is paramount to the success of your campaign.  While good copy may generate some sales for your launch, Bad or “cookie cutter” copy will almost always cause you to lose business prospects....

Copywriting and You…part 1

This article will be part 1 of 2, brought to you by FMPG and Profits Run, and it will focus on, as the title says, copywriting and you! The first thing people think when copywriting is sales pitch and hype…but I’m here to tell you that it’s NOT all...