How Just A Few Words Can Change Everything

Today my copywriting partner J. Daryl Thompson gets to teach you! If you don’t know Daryl,
then you don’t know one of the most sought after, highly acclaimed, and nicest copywriters in
our space! He and I have teamed up to turn the copywriting world on it’s HEAD and provide fast,
highly effective copy without breaking the bank!

Together we’ve worked with several companies on projects ranging from email autoresponders,
long AND short copy sales pages, video scripts…and a lot more.

If you’re in need of a revamp of any kind, want to see SAMPLES, then I’m clearing our schedule
for a first come FIRST QUOTE basis…email me:

This article is an awesome one, that looks into the depths of testing, and the importance of words…
especially when dealing with TRADERS!!!

Please enjoy, comments are OPEN, and email me asap to discuss your copywriting needs 🙂


Hitler used them and nearly took over the world.

Cult leaders such as Jim Jones, David Koresh, and Marshall Applewhite mastered them so well, they were able to convince their followers to willingly – even eagerly- give up their lives for them.

As you can see… these things are frighteningly powerful.

And yet they are not just the tools of devious madmen, but also for highly successful marketers, salespeople, seducers, evangelists, entertainers, etc.

Bottom line… they are the tools for anyone who must connect with others… and… more importantly… make those connections pay off in some way.

In a minute, I’m going to reveal how you can potentially make a fortune with them.

What am I talking about?

Words. That’s right. Simple words.


Copywriting and YOU…part 2

As Brad alluded to in his prior post, having good, individualized copy is paramount to the success of your campaign.  While good copy may generate some sales for your launch, Bad or “cookie cutter” copy will almost always cause you to lose business prospects.

Understanding all of that, lets dive into the process of HOW to go about copywriting for Launch based marketing…

Develop copy in your own words: This is the single biggest component of a successful launch, regardless if it is your own or someone else’s.  When you develop a product you do so with your list of prospects in mind (or at least you should).  It stands to reason that when you develop the marketing content to sell this product, that you do so to fit your list.

So ‘do right’ by your prospects / customers…take the time to put all of your communications into your own voice.  It might take you longer in the short term, but you will thrive in the long run.

“Swipe” copy is just a guideline: Think of the swipe copy that you are given as just a guideline.  You should review it, understand the overall theme and extract the primary selling points – then all that’s left to do is to write it in voice, to your list.  Our best performing affiliates understand this, they follow this model, and that is why their list respects them and is willing to buy from them.

Remember, the company selling the product wrote the copy for their list…they don’t know your list.

Good copy takes time: When writing copy for your own launch or tweaking someone else’s copy, make sure you give yourself ample time to develop, reflect, refine and revise the copy.  Make a couple of versions that you can test internally to your customers.  This will ensure that when you go to market with your product, you have the very best material leading the charge.

While you might only have to spend 30 minutes or so tweaking copy to fit your voice, you need to give yourself maximum time to review the offer and perfect your marketing copy.  Great copywriting is a process unto itself, giving yourself enough time to develop and test is paramount to the success of your launch or marketing for others.  So to avoid shooting yourself in the foot from the onset, build a couple weeks into the launch plan to account for just copywriting.

Avoid the buzzwords: Leave the corporate speak for the office.  People spend up to 50% of their day at the office, listening to buzzwords being thrown around, the last thing they want to do is read more of them in an email from you.  If they are on your list in the first place, chances are they got there because you told it to them straight, in a manner they can understand and resonate with.  Keep it that way…

The copywriting funnel: When writing copy, your focus should be on creating a written pathway that leads your customers to the eventual point of action.  Here is the framework you should look to include when developing copy for your next launch:

  • Awareness: Start off broad, with descriptions of the dream that they could have.  Show them that they are missing something in their lives.
  • Familiarity: Tell them about yourself, your company and your history.  A person is much more likely to purchase from someone they know vs. a total stranger.
  • Opinion: Provide case studies / proof that the products and systems you develop work
  • Consideration: Provide testimonials from other satisfied customers.
  • Preference: Overcome objections; explain why your product / service meets a need they have or fills a void they did know existed.
  • Shopping: Walk them through the value proposition of your product / service.  Show them the value of what they receive when purchasing your product / service.
  • Purchase: Outline the product price, restate the value proposition and inform them of your return policy / satisfaction guarantee program.

Does this funnel look familiar?  It should, it’s the standard customer purchase funnel.  These are the psychological triggers that your customers go through when considering to purchase.  Your launch copywriting needs to HIT each one of these areas as well as provide written transitions that move the customer on to the next level.  Don’t skip a step.  Each one carries with it a significant trigger that brings down the prospects guard and takes them on step closer to being a customer of yours.

Try new things: There isn’t a “Magic Bullet” that answers all the questions.  So have some fun with your copywriting.  Mix it up a bit.  As long as it stays in your voice, a little change in your go-to-market approach will go a long way towards keeping your audience interested.

Thanks to Brad for allowing us to share our experience and opinions with all of you.  We hope that this little bit of insight has been worth your time and will help to streamline and improve your marketing efforts.

The 3rd installment of this copywriting trilogy should be coming soon.  We look forward to all your comments, questions or experiences about your successful or not so successful copywriting endeavors…COMMENT BELOW.

To our mutual success,

Greg Poulos and Kevin Smith

Copywriting and You…part 1

This article will be part 1 of 2, brought to you by FMPG and Profits Run, and it will focus on, as the title says, copywriting and you!

The first thing people think when copywriting is sales pitch and hype…but I’m here to tell you that it’s NOT all about that. It’s truly about response and performance…and often you can get better results without a sales pitch and sans ANY hype.

This series is more focused on copywriting as it pertains to you marketing for others. Sometimes they’re affiliate partners, sometimes they’re advertisers, but they ALWAYS want a good performance. Go with me here as this can be applied to more then just marketing for others.

So let’s begin…

More often than not, when asked to market for someone else, said company will more than likely provide you with ‘swipe copy, that you can simply copy and paste, and then send or post. This copy is often written by a highly paid (or highly underpaid in my case ;)) copywriter. They’ve spent hours analyzing the product or free offer, and they tailor the copy to get the best performance possible for you and from your list. They think about every possible reaction that a reader might have, and they figure out a way with words to keep people reading, and get them clicking. They often use html templates that cost them thousands of dollars to create, and hours to test and analyze. The copy is tested over and over again, constantly being tweaked and changed to elicit a better response from your efforts…

But all the testing in the world won’t get the BEST results possible (which often means more money for you).

Nope sorry to say, but their time and money spent could have been saved with one simple sentence…WRITE YOUR OWN COPY AND RESULTS WILL GREATLY IMPROVE!

See, no matter how hard a company tries to write you good copy, there’s one thing they CANNOT do…write in YOUR VOICE! Copywriters, like myself, try to do this as much as possible when writing copy for a large group of people to use. I try to dig down into what’s happening right now in the markets, and world overall, to try to write authentic copy and still pitch whatever I’m trying to sell.  But it’s impossible to completely tailor copy when you’re writing for such a diverse audience.

People opted into your list, or read your site, for a reason…they want to hear from you! They know what you sound like, they like your opinions, they want your analysis, and most important of all, they need your directions.

Now I know what you’re thinking…“Brad I just don’t have time to write copy, I’m too busy trading (eating, thinking, etc) to put the time and effort in.”

My response to that…“You don’t have 5 min to make more money?”

Because, honestly, that’s ALL IT TAKES! You don’t need to write 16 pages of copy, with multiple tests, and link location changes, to be a good copywriter. Nope…all you need to do is take 5 min, see what you’re pitching (free report, video, new article), and share the link with your audience with your honest opinion and insight. It’s that simple!

For example, let’s say I come to you and say “YOU, I want you to pitch this Options Strategies Guide from J.W. Jones (part of, and I’ll pay you 35% for all leads that you send that convert to buyers! And I’ll pay you 35% recurring commission for 2 years! Here’s the copy I wrote for 250 other affiliates that you can use to drive traffic and leads…INSERT COPY TO BE USED BY OTHER AFFILIATES HERE”.

Instead of copying and pasting the copy I gave you, you wrote something like this…

“Hey name, I was just given an inside look at a new options strategies guide from J.W. Jones, and at first glance there are some real gems…but you should take a look for yourself. Here’s the link where I found it: AFFILIATE LINK.”

It’s not long, it’s not salesy, but I can tell you an affiliate wrote almost that exact very personal email INSIDE HIS NORMAL newsletter, and got click increase of 33% over my copy, and a 57% increase in conversions vs my copy…YES 57% CONVERSION INCREASE!

It took him less then 5 minutes, and already there’s been a lead conversion for an 88 dollar commission…

So WHY should you write your own…

Affiliate marketers who write their own copy out perform ‘swipe copy’ affiliates often 3-1! For every click they send, there’s a 75% higher chance that click converts!! For advertising clients who let you write the ad yourself, you’ll get them 35-45% MORE clicks! Those are huge numbers and all you need to do is write your own copy. The example above is 100% true, and replicated time and time again across many affiliate programs.

So now to the HOW…

Actually this is where part 2 and Greg Poulos and Kevin Smith from Profits Run come into play! They’re going to be explaining the HOW for LAUNCH marketing! Kevin, Greg, and Profits Run are the best product launchers out there and they’ll attest to the fact that their top affiliates are often the affiliates writing their own copy!

Part 2 coming soon, but I’m looking forward to questions and comments BELOW about your personal experience regarding writing your own copy…COMMENTS AWAY!!

All my best,
Brad Stafford

P.S. Part 3 will be coming from me, and will look at the HOW for content marketing. This will be the one you’ll want to pay careful attention to as it applies to helping you improve internal sales.