Marketing Tip: Maximize Your Inbox! (⬆️ Money ⬆️ Free Time)

Marketing Tip: Maximize Your Inbox! (⬆️ Money ⬆️ Free Time)

Raise your hand if you’re on like 50 or more email lists…

 

Right…so was I until about 9 months ago.

That’s when I cut the ‘fat’ from my inbox and my writing, my funnels, and my REVENUES exploded!!

Before you say ‘ok Brad I’ll get off a couple of email lists, adios!” Please hear me out…

Because if you want to TRULY make more money and save time, you need to follow my SIMPLE plan.

Cool?

Ok, so for me, and you, and probably everyone else, you’re on those lists to actually learn something. See what others are doing, and testing it on your audience.

You saw an ad at some point that you said ‘oh that looks cool’ and clicked. And you thought that you might be able to glean some new methods to apply to your own business!

Years ago it was an AWESOME source of ideas of how to improve!

But today…not so much.

It really started when I realized I was spending about a hour or more a day, just DELETING emails that were either old, or from people I don’t follow anymore, etc etc.

Such a time suck!

But I didn’t opt out of everything at once, I had to have a plan that actually allowed me to still get premium content that challenged me, and improved my revenues.

Here’s the PLAN I executed a while back:

This is step one in your journey to make more money, save a TON of time, and improve your business.

When you’re watching a horse race, do you watch the horses at the front or the back?

THE FRONT!! That’s right!

Same is true with your inbox.

If you know I’m working with someone, and that person is making a TON of money…READ THEIR EMAILS! We’re doing something right!

We’ve got the messaging, timing, content, sales pages, squeeze pages, ads, etc etc that ARE WORKING!

And if you know someone who’s struggling, and their content isn’t great, and the sales pages aren’t compelling…CUT IT! Trust me you won’t miss it.

The ‘WIN’ here is two part:

First, you’re putting QUALITY INTO YOUR MIND and cutting crap out. If you read books by bad writers, will your writing improve…or get worse? You get it.

Second, by cutting junk you’ll free up a TON of time. Because you don’t always ‘delete’ the email right away. You might linger and see if what you’re expecting has improved…and when it hasn’t…you delete. But you’ve wasted 5 minutes.

See??

Never steal. Never. You’ll get caught and you’ll look like a fool.

Trust me. I’ve been doing this for 11 years (HOLY COW REALLY!?!?) and when someone steals they get busted. Never steal.

You analyze and adapt.

You HAVE to do this simply because YOU ARE UNIQUE!!

Just because Fernando and Palm Beach Letter are launching a huge webinar with a celebrity, doesn’t mean it’ll work for you.

Jeff and Jason with RagingBull sharing their winning trades is KILLING it for them…but might not work for you.

HOWEVER…they’re doing SOMETHING right, so analyze what they’re doing and how it COULD be adapted to YOU.

It takes a lot of time and introspective analysis to crack the code of why something is working for someone else, and how that code could be applied to the assets that YOU have.

And it’s often more than what you would classify as ‘assets’ like ebooks, videos, products, etc etc.

Often you’re not even aware of the intangible assets that you have! Sometimes you need a third party to clarify what makes you…YOU. Those are the assets you need to leverage and apply to the parts of the decoded success plan that you get by following the quality people.

Make sense?

Little confused?

Probably. But that’s ok.

If you ask me ANYTHING about a straddle option trade I’d be drooling on myself trying to wrap my brain around it!!

HOPEFULLY you’re not overwhelmed with step two as that’s the hard one. But the idea is that you’ve cut out so much junk from your inbox you’re only reading Pulitzer Prize winners.

So your inbox will only leave you the golden nuggets to analyze and ADAPT.

Then start SMALL.

Start with what you can do.

If it’s a headline style/font, then try it.

If it’s the timing on the emails…adjust yourself.

Is it messaging that’s more positive? Try it.

But keep a close eye to make sure that your baseline numbers do not DIP BECAUSE OF YOUR TESTING!

Numbers should be improving with these tests, that’s why it’s small, and manageable.

If you’re doing it on your own, it’s gotta be small.

But if you’ve got a dedicated person/team (like ME!) working with you, you can do a LOT more and cut right to what SHOULD really be working for you.

Because if you’re working with someone who’s focused on marketing, then success should come faster simply because that person/team can analyze YOU and apply the things that SHOULD work based on their own testing…vs you testing a bunch of stuff based on your gut.

I’ve got 2 openings for consulting clients for 2019…contact me TODAY for guarantees and costs.

No obligation, FREE, one hour phone consult.

Brad@bradstafford.com or Farra@bradstafford.com

Talk soon and good luck!

Brad

P.S. It doesn’t matter how big or small you are…YOU CAN IMPROVE and I can help you. But you’d better contact me ASAP!

Part 3! Getting more and more and more leads!

Part 3 of my series draws to a close with the EASIEST
part of getting more leads…

C stands for Cascade!!

Cascade…of TRAFFIC!! 🙂

leads-leads-everywhere

Sorry that’s an awful C compared to my first two (Create & Convert)
but I started with C and I’m forcing the final one 😉

I know what you’re thinking…

Brad, traffic is the HARDEST PART!!

Honestly it’s not.

There are some amazing traffic and lead sources just wanting
to send you some HIGH quality, financial targeted, leads for
a fair market value.

Google, Facebook, financial email lists…ALL WANTING TO
SEND YOU TRAFFIC!!

hello-is-it-leads-your-looking-for

BUT…

The KEY is really making sure you have the first TWO “C’s”
sorted out before the traffic. Because without those two you’ll
NEVER get more leads.

You need to create high quality ads that draw the eye, capture the
attention of the customer, and stand out among the hundreds of
other ads competing for your customers attention.

Second, you need to CONVERT those clicks into leads. If you can’t
convert those clicks then you’re spinning your wheels. You need
a QUALITY funnel to get those clicks to turn into leads, and those
leads to BUY…BUY BUY BUY!!

Then part 3 is the traffic…the traffic is easy if you know your internal metrics.

If you know that you can CREATE and CONVERT, then you
know exactly how much you can spend.

Do you?

YOU SHOULD…and you CAN!

Here’s how…

Through my new company TradersNewsMedia.com we can
do it ALL for you no problem.

We’re currently working , one stop shop, for a VERY
reasonable and fair market price for the value that we are
providing.

What I want to do is analyze your current process TOP TO BOTTOM.

From squeeze pages, to follow-up emails, to traffic sources.

I want you to put my 10 years of experience to the TEST…

CONTACT ME TODAY

Cheers,
Brad

 

Ten ways to freshen-up your email marketing by Jeff Rajeck of Econsultancy

Read entire article here: https://econsultancy.com/blog/68391-ten-ways-to-freshen-up-your-email-marketing/

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.

So, though it seems like email is working well, companies are not increasing investment in the channel.

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One potential reason for this is that email is a legacy technology and many marketers have become comfortable with how it fits into their organisations.

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To others, though, email marketing is still evolving and there are a number of new best practices which can help even the most jaded email marketer.

To find out more about these, we spoke to a number of marketers about email at our recent Digital Cream Sydney and asked for ways to ‘freshen-up’ a stale email marketing programme.

Here are ten tips provided by client-side marketers on the day.

1. Email marketing is a value exchange

One of the first things participants pointed out is that consumers are becoming much more savvy in managing their emails. Often, they pointed out, people have multiple email accounts to manage and ignore commercial emails.

Because of this, email marketers should no longer send emails with a simple call-to-action and hope for the best.

Instead, marketers should treat an email as a ‘value exchange’. This means that every email sent should answer the customer’s unspoken question, ‘what’s in it for me’.

Special offers, exclusive content, and event invites all provide this, according to attendees.

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2. Email content must be engaging

In addition to providing value to get clicks and opens, marketers must also provide engaging content in order to be read.

According to a recent report by Litmus, email is most often opened on a mobile device.

Because of this, noted one participant, emails are not only in competition with other emails but with everything else available on mobile.

So, when writing emails, keep your user’s short attention span in mind and make sure that the content is sharp, relevant, and to the point.

3. Use social media to build email lists

Attendees said that organisations still struggle to get email addresses from potential customers.

While buying email addresses is now completely out of the question, many are wondering what to do to increase the size of their list.

One participant said that social media can help.

First off, educational advertising on social media helps drive high-quality traffic to the site. Then offering a free service or valuable information in exchange for an email address can help increase the list size.

Also, if users need to login to your site for any reason, use a social login. Then you should be able to get their email address as well as some demographic information.

In either case, another noted, the organisation should still use an opt-in email in order to ensure that the customer is okay receiving promotional emails in the future.

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4. Marketers need to get email data under control

Another way companies can improve their email marketing programmes is to look at the data that they use to measure effectiveness.

With so many departments having access to email, there is often no visibility in an organisation about how many times a customer has been emailed.

This means that marketers have no way to gauge ’email fatigue’, one of the most common reasons for unsubscribes.

Also, another participant pointed out, most organisations do not have clarity on what click, open, and unsubscribe rates they should aim for.

Some do use industry benchmarks, but attendees felt that these were too general.

Email marketers should lead the way on the benchmarks and ensure that everyone who uses email knows what data and targets they should aim for and how they can help to avoid over-emailing customers.

5. A/B testing makes a big difference

Delegates were all enthusiastic about the positive effects of using A/B testing in their email marketing programmes.

Things marketers test include:

  • Email receiver’s name.
  • Subject line.
  • Amount of content.
  • CTAs.
  • Frequency.

Out of all those, participants felt that subject line was probably the most important and encouraged others to make testing that a general practice.

6. Use responsive design and video in emails

Emails have changed a lot in the past few years. Now that many people view them on mobile email clients which support rich media, they can include HTML5 design, graphics, and even video.

Participants agreed that better-looking emails tend to perform better, but urged marketers to test emails on multiple platforms.

One attendee noted that many email platforms still do not use responsive design as standard and so emails may not render correctly.

Another delegate said that video has worked very well for their company, but added that all video in emails should have subtitles as well as audio.

screen-shot-2016-10-17-at-11-37-06-am

7. Use preference centres, but be careful

Participants said that email marketers should use web pages where customers can update their preferences, also known as ‘preference centres’.

They can help brands keep subscribers who were about to unsubscribe and get feedback from those who do.

Poorly-designed preference centres, however, can cause customer frustration.

Delegates warned that requiring customers to login to make changes or offering overwhelming options can turn what should delight customers into something which destroys brand loyalty.

8. All employees who use email marketing should be trained

As email marketing has become more widely-understood in organisations, the use of the channel has become more widespread.

What this means is that in many organisations, people who are not familiar with marketing principles often send out campaigns without abiding to the principles of good data management and integrity.

At best this means that customers will get too many irrelevant emails and at worst, one participant warned, the organisation may be blocked by major email providers for spam.

Because the stakes are so high, anyone who has permission to launch a campaign should be trained in email marketing.

At the very least they should understand email design, copywriting, audience management, and relevant spam laws.

screen-shot-2016-10-17-at-11-38-36-am

9. Enterprise-grade email systems are becoming standard

Most participants on the day said that they use, or are in the process of buying, enterprise-grade email systems.

Products mentioned included Salesforce, Oracle, and Adobe all of whom include email within their marketing clouds.

Mailchimp was mentioned as a high-quality product for those companies who do not send massive amounts of emails.

Along with buying these systens though, attendees said that marketing teams need to allocate resources to learn and use the system properly.

Without proper training, one warned, the advantages of having an enterprise-grade email system will not be realised.

10. Email is not the future

Interestingly, many delegates were keen to point out that email is a legacy technology and will probably not grow in influence.

This is because consumers now have so many other ways to find information out about brands and keep in touch with customer service.

This means that email marketers should start to see what other services they can integrate with emails, such as online chat, in order to keep their skills current.

That said, another participant pointed out that email will probably never go away completely.

To back that up, they pointed out that we still receive physical, direct mail from brands to this day.

A word of thanks

Econsultancy would like to thank all of the marketers who participated on the day and especially the moderator at the Email Marketing table, Monica Villate Escobar, Marketing Manager at Ventura Health.

We hope to see you all at future Sydney Econsultancy events!

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Read entire article here: https://econsultancy.com/blog/68391-ten-ways-to-freshen-up-your-email-marketing/

 

 

The Financial Market is its OWN NICHE!

There I sat, listening to how strategies from outside
the financial niche ‘should’ work in the financial trading space.

I experienced UTTER DESPAIR … REALLLLLY!

person-1052700__180This happened 2 weeks ago…but it’s not unique.

You know how traders are like bass fish chasing
the next shiny object…WE are like that sometimes
with marketing gimmicks!!

I’ve had call after call over the past few months
with people desperate for success…buying all
the ‘latest’ courses on marketing, and espousing
the ramblings of the biggest IM marketers on  the internet and how ‘well this guy said this’,
‘that guy said that’…blah blah…

Come on guys, you should know two important
things by now:

1. The Financial Niche is its OWN NICHE! 

Let’s get some facts straight…the Amazon model does not work
…the Zappos model does not work…heck even the famous Jeff
Walker’s model doesn’t work (as well) anymore.

unique

Financial Trading Marketplace   Singularly Unique

The first thing you need to realize is that the financial space and its CUSTOMERS occupy their own POWER NICHE!

Customers in this singular power niche do not react and buy like those buying shoes, or clicking through endless products, or internet marketing buyers, or anyone else for that matter
…THEY ARE UNIQUE.

So you need to treat them thusly.

2. TEST TEST TEST TEST…TEST TEST!

TESTING TESTING TESTING

The only thing that works is testing…NOT THEORY!

“Well I just bought this course from Frank Kern…”

That’s awesome, I think he’s a cool dudeTEST IT!

It’s something our industry lacks.
We really don’t test as much as we should because  we want to get a product or class, or service to market  so quickly that we fail to test the MARKETING process…

Then justify high refunds or low sales “because of bad economy, or daylight savings” or a dozen other lame excuses rather than ADMIT we didn’t test the process…and our sales suffered because of it.

So take these two things into account with
YOUR next campaign…

Am I speaking to TRADERS with this (funnel/sales page/webinar/etc)

Did I test it?          Testing Beakers

Cheers,
Brad

How to Generate Consistent Revenue (without selling your soul)

A question I get quite a lot is this…

Brad…how do I generate consistent revenue?!

Little on the nose…but true.

The answers are simple, yet complex, so I’ll try to
unpack them as best I can for you here today 🙂

First, let’s assume that you have an email list,
a product (or the ability to create products) and
a functioning brain…HA!

Second, let’s assume that you’re an active participant
in the field of marketing. Meaning, you’re not
just sitting around complaining about how bad
things are, or making excuses. You WANT to
generate consistent revenue.

OK…let’s begin!

Step 1: Price Analyze Your Product!

The current price of your product, if it’s seeing traffic, is
the easiest and FIRST thing you need to analyze.

I’m SURE it’s been done in the past, but times change
SO quickly! A subscription someone was willing
to pay 97 bucks a month for, is now 597…you don’t
know unless you test it.

Now, don’t get crazy and go from 7.95 to 7,950, but
within reason, test both sides of current price to see
if you can move the needle in a positive direction.

If you need help split testing, let me know and
we can discuss: brad@bradstafford.com

Step 2: Monetize Your List in a NEW Way

As you PROBABLY know I’ve been a big affiliate
marketing cheerleader in the past…well let’s say
that the market has me changing teams a BIT.

Yes, there are a FEW (and, sadly, it seems to be
diminishing rapidly) quality programs with good
products AND CONVERSIONS (the most important
part) out there…but again, they’re becoming
rarer and rarer.

So if you’ve monetized via affiliate model in the
past, or have NOT monetized your non-buyers,
then I HIGHLY HIGHLY HIGHLY (clear enough)
recommend that now is the time that you start
working with ad people on a CPC or CPL model.

Performance is what the top companies are paying
TOP dollar for, and if you want consistent income
and consistent RENTERS of your list…PERFORM.

This is important: contact me for people I PERSONALLY
recommend: brad@bradstafford.com

This is the EASIEST thing you can do without
damaging your reputation, controlling your
list, AND increasing your monthly revenue.

Step 3: Invest In Advertising

As above…I’m not 100% on board with ALL
forms of advertising, however if you want to
properly test, perfect, and SCALE, you need
to advertise.

It’s simple, if you’re not investing in advertising
then you’re going to limp along as a company.

Again…need help/intros: brad@bradstafford.com

So the point of this article was really to show you
that there are a few EASY things (low hanging fruit
if you will) that you can do TODAY to generate
more revenue…

So…will you take action?

Hope to chat soon!

Brad

Eliza, Eve, and Me enjoying Kirstenbosch Gardens...BEAUTIFUL!

Eliza, Eve, and Me enjoying Kirstenbosch Gardens…BEAUTIFUL!

P.S. Should I add more pics in my blog posts? I’m
really on the fence…would appreciate your input!