How to make your copy CONNECT with buyers!

How to make your copy CONNECT with buyers!

If you’re a business owner who writes his or her own copy, this is for you. If you’re a pro copywriter… this is also for you! (But hopefully more of a reminder to keep you on top) One thing I’ve noticed recently is a disconnect between the product being sold,...
The Secret To Getting Better Copy From Your Writer

The Secret To Getting Better Copy From Your Writer

As a writer I like to follow and read other writers especially good copywriters… and Kevin Rogers is CLEARLY a good one! I don’t want to hype him up too much, but suffice it to say he’s good. Anyway, I’m on his email list and received the below email, absorbed...

Why I’ve been MIA…

First of all…MERRY CHRISTMAS!! What an amazing time of year. I’m hopeful you’ve been able to spend it with family and friends, while appreciating the TRUE meaning…not just the ‘stuff’ 🙂 As you can tell…it’s been a while...

2011 Reflections…2012 Projections…

The end of year is literally around the corner so I figured I’d actually do some work here on the blog and reflect on 2011, and project wildly into the future that is 2012… So here we go! Looking back 2011 was awesome both, personally and professionally!...