Marketing Tip: Maximize Your Inbox! (⬆️ Money ⬆️ Free Time)

Marketing Tip: Maximize Your Inbox! (⬆️ Money ⬆️ Free Time)

Raise your hand if you’re on like 50 or more email lists…

 

Right…so was I until about 9 months ago.

That’s when I cut the ‘fat’ from my inbox and my writing, my funnels, and my REVENUES exploded!!

Before you say ‘ok Brad I’ll get off a couple of email lists, adios!” Please hear me out…

Because if you want to TRULY make more money and save time, you need to follow my SIMPLE plan.

Cool?

Ok, so for me, and you, and probably everyone else, you’re on those lists to actually learn something. See what others are doing, and testing it on your audience.

You saw an ad at some point that you said ‘oh that looks cool’ and clicked. And you thought that you might be able to glean some new methods to apply to your own business!

Years ago it was an AWESOME source of ideas of how to improve!

But today…not so much.

It really started when I realized I was spending about a hour or more a day, just DELETING emails that were either old, or from people I don’t follow anymore, etc etc.

Such a time suck!

But I didn’t opt out of everything at once, I had to have a plan that actually allowed me to still get premium content that challenged me, and improved my revenues.

Here’s the PLAN I executed a while back:

This is step one in your journey to make more money, save a TON of time, and improve your business.

When you’re watching a horse race, do you watch the horses at the front or the back?

THE FRONT!! That’s right!

Same is true with your inbox.

If you know I’m working with someone, and that person is making a TON of money…READ THEIR EMAILS! We’re doing something right!

We’ve got the messaging, timing, content, sales pages, squeeze pages, ads, etc etc that ARE WORKING!

And if you know someone who’s struggling, and their content isn’t great, and the sales pages aren’t compelling…CUT IT! Trust me you won’t miss it.

The ‘WIN’ here is two part:

First, you’re putting QUALITY INTO YOUR MIND and cutting crap out. If you read books by bad writers, will your writing improve…or get worse? You get it.

Second, by cutting junk you’ll free up a TON of time. Because you don’t always ‘delete’ the email right away. You might linger and see if what you’re expecting has improved…and when it hasn’t…you delete. But you’ve wasted 5 minutes.

See??

Never steal. Never. You’ll get caught and you’ll look like a fool.

Trust me. I’ve been doing this for 11 years (HOLY COW REALLY!?!?) and when someone steals they get busted. Never steal.

You analyze and adapt.

You HAVE to do this simply because YOU ARE UNIQUE!!

Just because Fernando and Palm Beach Letter are launching a huge webinar with a celebrity, doesn’t mean it’ll work for you.

Jeff and Jason with RagingBull sharing their winning trades is KILLING it for them…but might not work for you.

HOWEVER…they’re doing SOMETHING right, so analyze what they’re doing and how it COULD be adapted to YOU.

It takes a lot of time and introspective analysis to crack the code of why something is working for someone else, and how that code could be applied to the assets that YOU have.

And it’s often more than what you would classify as ‘assets’ like ebooks, videos, products, etc etc.

Often you’re not even aware of the intangible assets that you have! Sometimes you need a third party to clarify what makes you…YOU. Those are the assets you need to leverage and apply to the parts of the decoded success plan that you get by following the quality people.

Make sense?

Little confused?

Probably. But that’s ok.

If you ask me ANYTHING about a straddle option trade I’d be drooling on myself trying to wrap my brain around it!!

HOPEFULLY you’re not overwhelmed with step two as that’s the hard one. But the idea is that you’ve cut out so much junk from your inbox you’re only reading Pulitzer Prize winners.

So your inbox will only leave you the golden nuggets to analyze and ADAPT.

Then start SMALL.

Start with what you can do.

If it’s a headline style/font, then try it.

If it’s the timing on the emails…adjust yourself.

Is it messaging that’s more positive? Try it.

But keep a close eye to make sure that your baseline numbers do not DIP BECAUSE OF YOUR TESTING!

Numbers should be improving with these tests, that’s why it’s small, and manageable.

If you’re doing it on your own, it’s gotta be small.

But if you’ve got a dedicated person/team (like ME!) working with you, you can do a LOT more and cut right to what SHOULD really be working for you.

Because if you’re working with someone who’s focused on marketing, then success should come faster simply because that person/team can analyze YOU and apply the things that SHOULD work based on their own testing…vs you testing a bunch of stuff based on your gut.

I’ve got 2 openings for consulting clients for 2019…contact me TODAY for guarantees and costs.

No obligation, FREE, one hour phone consult.

Brad@bradstafford.com or Farra@bradstafford.com

Talk soon and good luck!

Brad

P.S. It doesn’t matter how big or small you are…YOU CAN IMPROVE and I can help you. But you’d better contact me ASAP!

Outsourcing Success (My Story)

Outsourcing Success (My Story)

 

Flashback with me…(and mind you this might get a little personal)

The year was 2011 my new consulting business was off to the races! I was working with awesome clients, making connections beyond what I thought, and learning business depth that working for someone else never would have afforded me.

Money was coming in, clients were making money, and business success was all around me.

However…

I was miserable deep down.

I was working a TON. Spent a lot of time in my basement, spent a little time with my family, and was stressing on max. Reading the Bible was not my priority (BIG MISTAKE), I wasn’t treating my wife the way she needed to be treated, and my kids got my worst instead of my best.

Truly I was lost, trying to do EVERYTHING on my own…administration, writing, ideas, new product development, ad buying, affiliate wrangling, and trying to do LIFE on my own.

I was turning to myself for help and thought I could work my way to the things that I wanted, I tried to do it on my own.

I finally had a breaking point in my life, that lead to true change.

First and foremost, God rescued me from myself. Freed me from guilt, stress, and worry. All that stuff I heard in church and Christian school over the years FINALLY made sense. Life changed totally.

Second, I finally started to take off hats and giving them to GREAT people to help me.

I started outsourcing a LOT of things that I could do…but that caused me stress and worry.

Now, I didn’t come to this conclusion on my own…a seizure slapped me back to what REALLY mattered in life. My relationship with God, my family, my joy, my time, and frankly those are the ONLY things that matter. But the reality is that if I wanted be part of my family AND run a successful business I needed to outsource.

Ok ok ok…I know what you’re thinking “let’s get this rolling Brad, show me some useful stuff about outsourcing because my business is stressing me out and I need help, but don’t know how to do it or where to turn’.

Relax…I’m ON IT!!

Do I really need to go into depth to explain those things?? Surely not..and don’t call me Shirley. 😉

But you need to realize that your WHY in business, CAN be achieved by outsourcing projects, goals, etc.

Ok now let’s talk about WHEN you should outsource

First you’ll need to actually be a little critical on yourself. Judge yourself…

(WRITE DOWN YOUR ANSWERS!! I did this, against my nature, and it was SUPER helpful)

The above are the questions that successful people ask themselves as they continue to specialize and seek after what their success is. For me, it’s time. For you, it might be something else.

But frankly whatever your ‘something else’ is, it’ll require more TIME…which outsourcing can give you.

How about the HOW of outsourcing?

Here are the only two sources you need:

1. Connections.

2. Websites.

Connections is the MOST important source of outsourcing talent that you can tap into. It’s the phrase that you’ve heard a million times, but it was one I was taught as a kid:

That’s true in outsourcing for sure.

All joking aside, it’s the connections you have (INCLUDING ME!) that can help point you in the right direction of people who’ve been vetted by people you know and trust.

Regarding websites I’ll just share the ones that I’ve had personal and positive experience with…

FreeeUp.com, Onlinejobs.ph, and Upwork.com

There are COUNTLESS others, but think about it like this:

[bctt tweet=”The best talent goes to where the traffic is.” username=”bradstafford3″]

Here’s a quick experience I’ve had with Onlinejobs.ph…

For me, I struggled with admin, scheduling, follow-up reminders, etc. I could DO all that stuff but it wasn’t my favorite and I knew others could do it better. So I began searching for an assistant.

It wasn’t an EASY task. Had a great one to start, then a few crappy ones, and now I have Farra who I found via Onlinejobs.ph and I don’t know if I’ll ever let her leave! She’s awesome/lifesaver/timesaver/etc etc! (Side note: I have a KILLER formula to find what you’re looking for from a foreign outsourcing site, just ask!)

So here’s what I expect of you now:

FIRST that you’ve done some self examination regarding taking work OFF your plate to help you become more successful.

SECOND, that you will email me with CONNECTIONS THAT YOU NEED! Let me be a FREE resource to help you outsource parts of your business that can lead to your success!

I’m here to help either on a professional level with paid consulting, copywriting, funnel building, media buying, etc…

But I’m also here on a personal level to help with connections!

Have a great day!

Brad