4 Things “TO DO” during the holidays

Most other articles about this topic will point you towards what NOT to do…that’s not me. That’s not my style. Let’s keep it positive and ACTIONABLE! First, keep the quality of your marketing up. During the holidays people tend to sound desperate in their sales...

Dealing with the Holiday Lull

The week of Thanksgiving begins a somber time  for most of us in the marketing world… The HOLIDAY LULL!! This is the time when 99% of companies in our niche decide to pack it in, hit the slopes, or do an all out blitz for any extra cash, and it runs from Thanksgiving...

How to Treat Affiliate Partners…

This is a post I’ve put off for quite a while. Partly because I didn’t want to share my secrets to success…but partly because it will open the eyes of affiliates to the knowledge that they SHOULD be treated BETTER! A lot of the ‘secrets’...

Relationships, marketing, and traders

Honestly this is one of the most overlooked aspects of marketing! I can’t tell you how many times I’ve seen great (potential) marketers burn up their email list, or turn-off their site traffic because they failed to build a relationship. Granted,...

Who/what should you promote….part 3

Today I’m going to cover part 3 in this series and focus on WHO you should promote. This is always a challenge because you might not know a lot about a company, or product, and you want to make sure that you’re truly promoting quality people to your...