Is it Dali or is it Real?

It’s a weird place to be…

You’ve put in what seems like 6 million hours…

Spent enough time on the phone you’ve worn an ear mark in the glass…

Your family AND affiliate partners’ hopes and livelihoods resting on your shoulders…

And then that moment hits…did I do enough, did I make the right choices, did I refine the copy enough, did I offer enough support…did I close the loop for all of my affiliates to be sure that they can take advantage of all opportunities…is there one last thing to do…okay, holding breath, turning blue, not good.

THAT’S what it feels like to manage a product launch…a new variation on the theme of…FUN!!

Ahhh, but there’s the excitement that the product is solid, it’s the best that’s out there. And, the real truth is…the reward is well worth it if you’re working with quality people (which I am) who care about the customers, yes, of course, AND they also care about the affiliates. That’s my ‘Go To’ in that Singular Moment!!

Emotions Taking Over…A Bee Gees Hit!

But it’s a slew of emotions that boil down to whether or not people buy…and you can’t always control that 🙂 You can TRY with good copy, great prelaunch material, etc etc…but the markets might go up or down and people won’t want to buy.

No matter what the launch does I ALWAYS worry about ‘MY’ affiliates! It’s because of them (read YOU) that I am where I am, and I would not have your trust and ear if I didn’t look out for you…and experience those singular moments.

What emotions do you feel as an affiliate, a manager, or an outside observer? Don’t hold back…comments are open!’

Brad