As budgets tighten, companies in every niche are looking at that panic button harder and harder (if they’ve not already pushed it.) But this is the perfect time to actually increase revenue…and it can be done without buying ads or selling your soul.
Recently (well for a long time) the motto I’ve heard ad nausem has been “more leads, more eyeballs, more affiliates, more traffic, more blah, more blah.” Those things are VERY true in a sense. But with wallets tightening all over, getting those leads, eyeballs, and affiliates becomes exponentially more expensive. The people pushing the ‘more’ motto are leaving SO much money on the table, and really missing out on the easiest revenue available.
So how do you do it?
It’s a simple sales tactic that my Dad taught me YEARS ago…
When I was 12, I got my first job delivering newspapers. I kinda fell into it as my friend who was doing it, really hated it. (Come to find out he hated it because he was lazy and wasn’t any good at it.) So I took over in my neighborhood of 250+ homes with 25 papers to deliver (that’s only 10% of potential customers…not so great.) After the first paycheck I soon realized my early mornings, rain rides, and sore back was for chump change! But as a young and ambitious lad, I dove in head first.
So I went to my dad. I said something like “Dad this job sucks and I’d rather be playing street hockey. I’m busting my butt and I don’t even have enough money to consistently patronize the icecream man!”
I remember clear as day what he said to me next…”Brad, you’re not quitting. You know why?”
“No sir,” I told him.
“You’re not quitting because there’s low-hanging fruit in the neighborhood and once you grab it…you’ll be able to buy the whole icecream truck!”
“Dad, this is a planned neighborhood and the only fruit is the poison berries in the woods,” I told him.
He laughed and went onto explain what he meant. It turned out that two paperboys ago, almost 100 houses bought the newspaper. He told me to go to those people, introduce myself, ask them why they stopped buying, and promise them that if they signed up again their service would be second to none.
So out I went on a sunny Saturday afternoon. While my friends played street hockey all afternoon and into the evening, I was out knocking on doors and resubscribing old customers.
In one day I went from 25 papers to 93 (some people weren’t home!) By the end of the summer I was delivering over 210 newspapers and bought myself a new bike and had an endless supply of candy.
The point of the story is that the BEST way for you to squeeze more revenue is to focus on the people you had as paying subscribers, then focus on the tire kickers, then the lurkers! These people are the low-hanging fruit; they are just waiting to be picked. They know you, they know your products, and they have a relationship that you can monetize!
My question to you is this…
What are you doing to harvest that low-hanging fruit!?
If you have anything you’d like to share please do so in the comments section below as I know there are people desperate to hear from you!
Or if you have an idea you’ve been thinking about trying, but have questions…just ask! The comments section is for comments AND questions, so ask away!
All my best,
P.S. I have a number of methods, techniques, tricks, and tips which I’ll share once the comments get rolling…but I have to reserve some of my best methods for clients, sorry!