So I reached out to you (my loyal readers, handsome devils, and
overall great people) to ask me anything you want regarding marketing,
life, etc etc…
Here are just three questions…I answered about 15 via email as they
were short/boring/asked not to be shared.
Craig: How can you differentiate your service when everyone
is using the same launch process?
This is an easy one…don’t SUCK!
I think there is so much noise that it is often difficult to stand out and ABOVE
the rest. There are a lot of factors that go into success, in my opinion, but I’ll
name a few related to the actual marketing.
1. Diverse and UNIQUE affiliate participation.
Getting the most affiliates is often what we as marketers are after. More affiliates
plus more traffic equals the potential for MORE sales. But often times the ‘whales’
(as I just named them) are the affiliates that do not participate in every launch
of every product.
OptionsMD did over 700k in sales due in large part to new affiliates coming on
board and getting behind the product and company. Those ‘new’ affiliates brought
a lot of new leads and lent their voice to a product that they actually believed in
and gave the ‘stamp of approval’ to. That’s HUGE.
For the Emini Success Formula launch starting May 15th, so far there are 4 affiliates
lined up that haven’t promoted ANYONE in a very long time, or if ever. They’re
going to bring a huge % of revenue simply because they have new and highly targeted
leads who hang on their every word.
2. Letting affiliates do the work.
What I mean is to let affiliates actually write the copy and make it their own. The best
affiliate marketer I know in our space, Norman Hallett, rarely if EVER uses a company’s
swipe copy and ALWAYS is a leader in sales for companies. He writes from his heart
because that’s what his people want. He types they buy…heck the last email he wrote
me congratulating me on my third child, I sent him a check for 200 bucks and
I DON’T KNOW WHY!!! Haha
Seriously though, if the affiliate is able to present the material you have, in their OWN
way, the results will always be better.
It’s a hard thing to let go of as a company though, but just ask Markus of RockwellTrading
how it works out for him 😉
If you can convince your affiliates to write from their heart as they would when sending
their list a regular email, you’ll be well on your way to a successful launch!
Pam: If your leads don’t opt-in, what is the best process in amalgamating them
into a database?
Great question!! There are truly 2 solid ways to ‘hook them.
1. Keep providing them with what brought them to the site in the first place.
If that’s content, review, pictures of cats, whatever. Just keep doing that to provide the ‘meat’
that they’re searching for. The more of the stuff that you can provide, the better chance they’re
going to return and therefore improving the chances of them opting into your offer.
Which leads to the 2nd points…
2. Have a few different ‘hooks’ to offer the visitors.
If your offer was a sign-up to a newsletter about daily picks and they didn’t opt-in after
seeing/knowing the offer, chances are slim that they will in the near future. Which would
lead you to assume (correctly) that you should probably put up a second free offer/hook.
Alex: Brad I’m going back and forth between pricing my product. I’m not sure if
497 or 597 will be the best price to maximize dollars per click, conversions per
user, etc etc…
It’s the age old question that’s faced on a daily basis by everyone, so you’re not alone. There are
literally millions of answers to this question, but the only way to TRULY know is by testing!!
Do a split test of your list. You’ve got a very active and large database, so chunk off a group, and
split test your marketing and price points and pick the winner.
What’s nice is that you’re not torn between 597 and 97 bucks. Essentially you’re selling to the same
buyer. It’s just a matter of if they can/will spend the extra hundred bucks and would it be worth
the risk of having people not buy.
Good luck and keep me posted!
Comments…questions…leave a comment and your 2 cents below!
P.S. What do you think of a 2497 price point with 875+ affiliate payout?