This really isn’t ‘on topic’ with the trading niche, but there are aspects of this that apply to us in the trading biz.

What is TRUE philanthropy? Is there a RIGHT way to tie corporate philanthropy and marketing?

Let’s discuss…

Diane got an email she forwarded along to me the other day from RubyTuesday and how much they’re ‘giving back’. Check it out here: RubyTuesday/GivingBack.

On its face…THAT’S AWESOME!

We all pray for the success so we can help others! Whether it’s our church, local foundation, or something closer to our hearts. Being able to take care of others with the blessings of our own successes is what we all strive to achieve. RubyTuesday seems to do a lot of good for the local community, and I’m sure there are hundreds of other corps that do the same thing and also share their ‘good deeds’ with others. THIS is what business is all about…

But before we jump on the bandwagon of publishing all our good deeds…does us touting that we give back turn into a not such a good thing?

Does it do more harm than good to ‘tout’ our giving back? Or, to have your corporation’s name published as a sponsor of a charitable event?  Yay, Free Publicity AND a tax write-off. It seems great for the  recipient organization at first glance – but, when we look closely at it, is it possible that we , the taxpayers, end up paying for it in the longrun?  Or, do we shrug our shoulders and call it a Win-Win result?

Is it bad/good for business to tell customers that you give ‘X %’ to your local charity?

Are people more cynical now-a-days?

Is it good from a business-to-business perspective?

Should we do it because we know it’s right and it’ll encourage OTHERS to participate?

What are our REAL motives??

See, we all wear different hats….businessowners, marketers, PR experts, and HUMAN BEINGS!

Is there a RIGHT way to mix charity and marketing?? 🙂

Thoughts…insights?

Best,
Brad