November 29

More Content…AND Conversions?

12  comments

Content.

It’s what drives your site, your newsletter, and your email communication. Having quality content is what sets you apart, it’s what gives your audience a reason to come back to you over and over again.

Being able to produce your own content is awesome. Your audience really connects with you, they learn what makes you tick, and if you do your content well it will lead to conversions.

But the demands of your audience pushes you to produce more content, more frequently! If you find yourself pressed to produce content daily…the quality will drop, visits will drop, and your conversions will fall.

Trust me, I’ve seen it many times before.

So how do you keep producing quality content, while keeping up with the insatiable desire for new content that your audience has, AND convert those readers??

It’s easy…DON’T DO IT ALL YOURSELF!!

What do I mean?

It’s simple really. All you really need to do is focus on YOUR content. Don’t worry about producing a TON of content, worry about the quality of that content. By focusing on what you know best, and not over stretching yourself, you’ll be providing your audience with exactly what they need. They’ll continue to trust you, learn from what you know, and buy what you tell them to!

It’s like my article “Biggest Problem We Face…” you need to be an expert and trusted source. Once you’re that trusted source, you can sell to them without really selling to them. If you can keep your content as the best it can be, by not over doing it, you’re going to find yourself dealing with more conversions with less hard selling.

I know what you’re thinking….“But what if I can’t write an article a day, or make a new video every day?”

Easy…find partners (affiliate partners ;)) that have quality content that YOU can use on your site, that converts your traffic for you!

Yes there are companies out there that produce CONTENT, not sales pitches, that you can share on your site, and earn affiliate commissions from…JUST BY POSTING CONTENT! But there are some serious things to consider…

First, you must remove the thought, ‘I can’t put other people on my site!’ Get over it. Your audience visits hundreds of other sites a day (just like you do) so why not keep them on your site, or reading your email, by sharing quality stuff that YOU find, AND earn you some passive income?? They trust you, they know you, they want to hear your opinions, and by finding quality partners with quality content and sales processes…you can make some easy money.

Second, by ‘use’, I don’t mean, remove their name and put your own. I mean share their content with your audience, with your own opinions about their content. You read something you like, take 5 minutes and tell your audience why you like it, or dislike it! It helps steer their market mindset, and helps put you as an authority on any subject…even if you aren’t! By taking the time to write a short intro (even if you disagree with the part of the article) your audience will visit the affiliate partners site, and fall into (what you hope will be) a successful sales process.

Third, consider CAREFULLY who you share on your site!! By sharing content on your site from others,you’re basically putting your stamp of approval on that person/company/site. Do some research before blindly posting. Is the person really a trader, or just marketer? Do they have bad reviews elsewhere on the web? Is their content really content, or just a sales pitch? Will you really make money? Are you publishing the content just because? Are the conversions STILL there…or have the fallen off the map?

If you’re sharing content it should be JUST THAT! You shouldn’t always make your audience have to opt-in to read the article, or watch the video. There’s a time and place for that kind of content and lead squeeze, but more often then not, you’re JUST sharing content. You also need to answer the above questions honestly as the content you post directly reflects on you…and your bottom line.

The biggest problem regarding quality affiliate content you’ll find….THERE ISN’T MUCH OUT THERE!!!

That’s where I come in 😉

I have a number of resources I can point you toward. Be it Forex, Stocks, Options, Futures, ETFs, or any other trading niche that YOU focus on! I know quality companies willing and able to share their affiliate tracked content with you! If you want me to point a company your way, JUST ASK IN THE COMMENTS SO IT CAN HELP EVERYONE!

BUT….

The first source you ALL should be using is Chris Vermeulen from TheTechnicalTraders.com. He manages 5 content focused sites covering Stocks, ETF’s, Futures, Forex, and Options. If you’d like to review his content, see ALL previous articles HERE. I manage the affiliate program AND the back-end conversion process. We’ve had a ton of success and affiliates continue to benefit from the content, and our soft-sell relationship focused sales approach. I’d like you to read more about TheTechnicalTraders.com here.

I also want you to use me as a VETTING source! I know pretty much everyone, know how they REALLY work, and want to continue to be an affiliate advocate for YOU! If you want my HONEST opinion on a company or a product, comment below or email me DIRECT HERE: brad@fmpgllc.com!

As always thanks for reading and I look forward to helping you succeed!

All my best,
Brad

P.S. What’s the best ‘type’ of content your audience wants?


Tags

affiliate marketing, content marketing, financial affiliate marketing, financial content, improving conversions, improving revenue


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  • I totally agree about trusted source, for yourself and when posting content from others. I think now potential clients are looking for greater transparency from us, more credibility content, like posting results and brokers accounts etc., not just pure practical/technical content. For instance Marc recently did a video showing a million dollars in his broker accounts and it converted very well.
    Jack

  • “You also need to answer the above questions honestly as the content you post directly reflects on you…and your bottom line.”

    Couldn’t be more true 🙂

    Also, what happens whenyou are posting consistent quality content, be it your own or as a shared content through your jv network, people will not just read it after a while — they’ll also make comments, give you a heart-felt thank you, discuss and ask questions… which you can answer, for everyone to see — thats power right there… public interaction

    Thanks Brad for yet another quality content 🙂 (see? :D)

    On top of that, when you publish content as an affiliate of a authority in your market — you will be AFFILIATED together with that person, which gives you instant credibility as well (unless you ofcause chose the wrong partner re;be careful)

    Keep it up Brad!

  • This article is good timing for us this week. We are in the middle of implementing a new business plan and the primary objective is to…..well, focus on exactly what you are saying here Brad. Coincidence?

  • Thanks Brad for this great source of information. I am a true believer in content and I am trying to find the formula that works best. I produce a lot of content 2 or 3 posts per day.

    There is a mix of daily trade technical analysis and education. I however am trying to find out if I am doing to much or if I should stop the technical analysis and just to the education.

    I run into the problem of some people wanting one or the other but not both. I will check out the your recommendations above.

    Thanks

  • Content always has been, and always will be, king.

    The key is to provide solid, useful content, not sales stuff. Under Brad’s direction, marketclub offers/offered, all sorts of educational content, along with videos showing just how the product worked. Finding content like that is difficult, but not impossible.

    Brad – in your opinion, what works better – using content mentioned above as a cobrand, or in an email?

    I know that search engines like new content….but I like conversions better!

    Chris

    • Chris, I’d say it really depends on your site and how you run it. In your case you should use it as a cobrand and use it as a lead gen by offering subscribers timely educational articles. Leave the lead gen in place for TheGoldandOilGuy.com (with your affiliate link of course), but since you’re sharing good content tell your audience that signing up with you is the best way to get the content FIRST!

  • Hi Brad:

    Yes, I’d be interested in teaming up with someone who has content since I’ve seen exactly what you say-with trying to create more than is practical at times-I keep seeing redundancies in some of my material so your approach got me thinking….am interested. Contact me if you want….

    • Paul,

      You’ve got my email and phone… brad@fmpgllc.com and 443-848-7724. At least you do now! HA!

      I like the content because it benefits affiliates, and leads that come in are of a higher quality. Maybe not in the mass form that launches and direct lead pitches deliver, but converting quality leads is MUCH easier (and more profitable) then others. The biggest challenge is actually producing a lot of content that would benefit affiliates. Chris Vermeulen does because he has 3 writers, including himself, that write timely quality content for affiliates to share and drive affiliate tracked traffic.

      Cheers,
      Brad

  • There are couple points I really think need to stand out because of their importance in building a successful financial newsletter.
    1. Quality of content, the content should actually help individuals with understanding the markets current direction, and risks.
    2. There must be something interesting about it. Either interesting data points or some educational tidbit, leaving the reader satisfied when finished reading.
    3. Be sure to only post affiliate/third party content that has a solid reputation in the industry and actually tries to help others.
    4. If all the above are satisfied then be sure to personally refer that content to you lists and easily accessible to visitors because that is the exact type of content which attracts loyal visitors and generates sales without ever telling anyone to buy in a sales/pitch.

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