I spend a lot of time on the phone with people throughout the day. Recently, I had a very honest conversation with a friend who seemed to place the blame for his child’s behavior square in the lap of marketing.
The conversation went like this…
Friend: “Brad, I’ve gotta tell you…I’m a little peeved..”
Friend: “You’re in marketing right?”
Me: “yeah….and advertising”
Friend: “Here’s a little TRUTH for you, Marketers Ruined Christmas!”
Me: “You think so?”
Friend: “YES! My 3 year old is begging me for toys like a
crack addict…and it’s YOUR fault!”
Me: “Maybe it’s a really good toy :)”
Friend: “Not funny”
That was what a friend of my recently ‘confessed’ to me 🙂
We kept talking for a while and it’s my opinion that
marketers simply take advantage of the rampant
consumerism and do as much as they can to turn people
TOWARDS their products and services with hype laden
ads that draw attention AWAY from the content…it’s
annoying people and making marketers look bad!
Are they (we) bad guys for doing that? I’m not sure the
blame REALLY lies with marketers, or advertisers, or
companies…I think it falls squarely on the shoulders
of parents (in the case of children) and individuals.
Personally my wife and I try to focus less and less on “stuff”
and more and more on CHRISTmas…not letting the marketers
beat US as parents and what WE want to instill in our
But what do you think?
P.S. So what can marketers DO? Clearly consumers are annoyed
with the ‘typical’ marketing, and in many cases they’re blind to it. Now
it’s MY (and several others) opinions that a big shift is coming…
Let’s just say marketing might be going ‘under cover’…I’ll talk more
about it next time!
P.P.S. I’ll be ‘punching out’ the end of this week till after Christmas
(Because family and JESUS is the real reason for the season) so if you
need anything, ask me now 🙂