So let’s pick up right where I left off from the previous post!
* Are those leads buying again and again…or just the once…maybe?
This is a very good question, and from my experience lead conversion drops off every launch cycle as leads wise up and have been burned. There will always be buyers and more then likely those core buyers will buy more then once…but for how long? How long will they ‘fall’ for the dream before saying ‘I’m done’? I think more leads than anyone realizes have fallen into that ‘I’m done’ category because of the economy and because the dream hasn’t worked.
This isn’t a great trend and as the economy continues to crumble…more will fall into that category.
Possible Solution: To avoid this trap will require more communication with leads. Often after a launch the only material they receive is other pre-launch material for affiliates that have pushed for them…kinda a vicious cycle! It’s easily broken with more communication. If the leads hear from the company more than just to pitch them free offers, and to pitch their products, it’s going to lead to more trust. They might believe that ‘hey they really want to help me be a better trader.’ Share interesting articles, share your thoughts on the market, just stay in touch with them so next time you launch they’ll trust you more.
* Will those leads buy other stuff that is recommended to them?
Well…do they? What have you seen? Are leads less interested in other offers because they’ve been hard sold…or more interested in other stuff? In my opinion, if leads are hard sold a ‘dream’ about a product and don’t buy…how much do you think they’ll be open to buying another dream? Or worse, what about the leads that DIDN’T BUY!? If the pitch for ones own product is so hard and dreamy that it ruins all chances of selling anything of anyone else’s then it’s a loss for both sides.
Possible Solution: Don’t sell or ‘free report’ them to death! If the only contact with leads is to tell them about a free offer, or product pitch, at what point will they say ‘ok I’m done opening these emails or reading this blog.’ Give them actual useful insight of your own and quality content so when the time comes for a free offer to be pitched, they’re much more open because they’ve gotten articles and insights from you for free without having to opt-in to anything.
The biggest key with launch marketing is staying in touch with your leads and building a relationship. If you can give them content that’s earning you affiliate commissions, consider it a MAJOR BONUS! If you give them content without affiliate commissions, consider it the best way to sell them later. Relationships are even more important and if marketers can build that relationship with content, transparency, honesty, and good products then they’ll be able to survive this crappy economy!
So…what do you think?
All my best,
P.S. I mentioned ‘content that can earn you affiliate commissions’ … these are the BEST programs to provide you with that:
BigTrends.com: Quality name, long successful history, dedicated support team, quality products, superior content, and high payouts on web AND phone referred sales. Affiliate info Sign-up here. (etftradr.com which is under the BigTrends.com umbrella)
TheTechnicalTraders.com (TheGoldandOilGuy.com): Successful trader, tireless educator, high converting newsletters, highly educational and technical content marketing, 90% renewal rate on newsletters and products, full-time support staff, and high-end recurring commissions: Affiliate info and Sign-up here.