It’s a legit question that I need your input on…
Over the past few weeks I’ve talked to a LOT
of people both in the financial space and outside and
everyone is asking the same question…
Is the financial niche the HARDEST to sell in?
Botttomline, no pun intended, people I’ve chatted with in the past few weeks who’ve tried to get into the financial space have all said they’d rather sell ice to Eskimos 🙂
And frankly, after talking to so many people and gleaning additional perspective, I do understand how selling products and services in the financial space can be one of the most perceived difficult challenges ever!
Our customers are intelligent.
Our customers aren’t easily convinced.
Our customer demographics are PRETTY narrow.
Our customers have MONEY.
Our customers want a deal, but not TOO good a deal 😉
Our customers are always looking for new trading toys.
And on and on and on…
So what do you think makes it so hard?
Do YOU think it’s hard?
Is the solution better targeting? Or products?
Is the market place GROWING…or shrinking?
How do you approach new customers?
Is it about the funnel…or the phone sale?
Really…let’s get some dialogue going to help
each other out.
Looking forward to the comments!
P.S. For those seeking insights on what I’m doing NOW…be patient 😉