December 17

Honest question…is the financial niche the HARDEST to sell in??


It’s a legit question that I need your input on…

Over the past few weeks I’ve talked to a LOT
of people both in the financial space and outside and
everyone is asking the same question…

Is the financial niche the HARDEST to sell in?

Botttomline, no pun intended, people I’ve chatted with in the past few weeks who’ve tried to get into the financial space have all said they’d rather sell ice to Eskimos 🙂

And frankly, after talking to so many people and gleaning additional perspective,  I do understand how selling products and services in the financial space can be one of the most perceived difficult challenges ever!

Our customers are intelligent.

Our customers aren’t easily convinced.

Our customer demographics are PRETTY narrow.

Our customers have MONEY.

Our customers want a deal, but not TOO good a deal 😉

Our customers are always looking for new trading toys.

And on and on and on…


So what do you think makes it so hard?

Do YOU think it’s hard?

Is the solution better targeting? Or products?

Is the market place GROWING…or shrinking?

How do you approach new customers?

Is it about the funnel…or the phone sale?

Really…let’s get some dialogue going to help
each other out.

Looking forward to the comments!


P.S. For those seeking insights on what I’m doing NOW…be patient 😉


Financial marketing

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  • Maybe I’m naive, but I don’t think it’s hard unless you “actually” try to sell to them. I’m still surprised at how many list I am on and how many products I have bought and only one company ACTUALLY took time to ask me precisely what I needed.

    If someone had asked me what I wanted and then built it then they wouldn’t need to “sell it” to me 🙂 If they start selling without asking then I know it’s about them and their pockets and not me and my needs!

  • I think that many who have been successful in the financial niche have “crossed the threshold” and tend to forget what hopes, fears, and concerns that Joe six-pack deals with as they try to make it on their own. I think that many are also disconnected with what’s happened to the global economy and how we’ve actually seen personal income drop over the last 8 years. Instead, many are still selling solutions that are priced as though it’s still 2006. Doc

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