OK, so now to the part of the question dealing with actually getting people to work…
Q: How do you get affiliates active so quickly?
A: The key is to know what they need and quickly fill that need.
Actually, it’s a bit more complicated then saying ‘ok you need banners…here you go’.
This is the part of the affiliate relationship that’s often overlooked. You find the affiliate, you make contact, you pitch them on your product, then you think it’s auto-pilot with the marketing material you already have. Where’s the personal attention? Where’s the true desire to HELP THEM?
Affiliates are sub-contractors that you have to stay on top of, stay in front of, and stay focused on if you expect anything from them. Just like you would with a potential product sale lead, you’ve got to make frequent ‘touches’ with that affiliate to make sure what you have is working for them.
Making their lives easier is the key. Find out what works for THEM, what works for you, and mesh them so the affiliate can quickly implement your offers to ensure that they get posted quickly and have maximum effectiveness.
For example, let’s take TraderSteve.com (fake site). Steve’s the kinda guy who only has google ads and his posts are often VERY long and very deep. You chat with him, convince him that affiliate marketing your product would be a good idea and he says ‘ok let’s do it.’ He writes long, heady posts, so would you send him email copy that’s very salesy and not much content??? NO!
You need to take a look at what you have that would plug in easily for an article or video he can link to, that keeps in line with his blog’s standards but is also interesting to his readers. Don’t expect to nail this on the first go-round. However, you can improve your odds by researching what’s on his site already! If he writes a lot about Apple, or EURUSD, then you can quickly find material that you (hopefully) have that can plug in with his site.
This is by far one of the hardest parts of the process. But it can be an easier task if you take the right mind-set and the right tools into the situation.
Hopefully you enjoyed these ‘mini-lessons’ and if you did please feel free to tweet them, email them, or share them. I want my site to be free and useful for both affiliates…and affiliate managers/product owners.
P.S. Any questions or comments please feel free to leave them below!