November 1

Dealing with the Holiday Lull

3  comments

The week of Thanksgiving begins a somber time  for most of
us in the marketing world…

The HOLIDAY LULL!!

This is the time when 99% of companies in our niche decide
to pack it in, hit the slopes, or do an all out blitz for any extra
cash, and it runs from Thanksgiving to New Year’s Eve.

It’s a time when our potential customers stop thinking about
themselves and what THEY want, and start thinking about
family and friends…and how they can afford it.

But what do successful companies do when sales are fleeting
and customers are busy?

The first thing they do, or should be doing, is putting themselves
in their customers’ shoes.  Really focus on what their potential
customer is going through.

From there, they truly ask themselves, ‘what can I do to help my
customers’? Is that more content? Is that free phone sessions? Is
that leaving them alone for 2 months???

It’s a question you’ll have to answer for yourself.

The second thing they do is focus on providing value. Sometimes
that value is in the way of a huge discount to a top tier product.
Sometimes it’s deeper articles. Sometimes it’s longer videos.

Whatever it is, you’ll need to figure out the BEST way to give
them value.

Why are you, a current or future successful company, doing
this??

To keep the momentum, and goodwill, going UP UP UP!!

Don’t slack during the holiday lull, think about your customers
and how you can mentally connect with them, and provide
them with a ton of value.

What are you doing to provide value during this time?

Brad

P.S. Next week really is the LAST good time to earn money
during promos…

Are you part of this one in the futures niche??


Tags

affiliate marketing help, financial affiliate marketing, holiday marketing, improving conversions, Relationships


You may also like

CAN MY STRATEGY GET YOU MORE CUSTOMERS?

CAN MY STRATEGY GET YOU MORE CUSTOMERS?

Here’s what my network is saying…

Here’s what my network is saying…

2021 Check-in: Alive and Ready to Rock!

2021 Check-in: Alive and Ready to Rock!
  • Hey Brad,

    Not my favorite time of year on the business side. However, I’ve found it a great time to work with my clients to review Sales Funnels and creating new products.

    This is the perfect time to nurture your database. We push emails like crazy and it really helps to run a few ‘subscriber appreciation’ campaigns.

    Appreciate all you do,

    Pat

  • Hi Brad, good comments; well written ideas… thanks! I completely agree with you re: empathy/putting yourself if customers shoes, and providing value during a slow holiday season. It’s also a good time to do a lessons-learned from launches/sales efforts in this past year, plus planning and goal-setting for 2013.

    Raising the bar to help everyone help traders be more genuinely successful (not ripping them off with overpriced aff-launch bs that doesn’t actually work; as evidenced by abysmal 20%+ refund rates by the ripoff vendors in the industry), and instead offering solid value and top quality content, is where long-term success in this business exists. Super post, Brad – thanks for highlighting the importance of actually adding value and helping traders.

    To shared success,

    Ken

  • Great post as usual Brad.

    I agree that this is a prime opportunity to nurture your database, provide extra value/content, and run the ‘end of year’
    significant discount if you choose to. But, it’s important to be sensitive to the time of year as you said.

    What’s most important is not to completely check out, and fall off the radar. I see that many do this, and then the emails pick up twice as strong after the new year. That’s not fair to your loyal subscribers.

    -C

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
    >