Couple of interesting reads…

Written by Brad

January 18, 2011

Normally I’m selfish with my traffic (kidding of course) but I’ve been following some things over the past day or two regarding Seeking Alpha and monetizing your site/blog…

First let’s look at Seeking Alpha and their recent decision to pay contributors for their articles. Felix Salmon pulled back the curtain (and saved me a LOT of writing). Read his article here, then come back to me… Why is Seeking Alpha…

First glance…it seems like an AWESOME idea!!

Second glance…meh, doesn’t sound that great.

Third glance…it could be improved, as this turns people off.

I saw the value of SA years ago as affiliates who were able to get (squeeze) their affiliate links into their SA articles could get huge traffic. I ALWAYS though they should honestly open it up, allow it, partner with main affiliate marketing sites, and let the passive income come in. Let the contributors make them affiliate money…but then you realize their ad supported. That’s not a bad thing, it just is what it is. Most times ads and affiliate marketing don’t play well and that’s mainly because ad people know affiliate stuff siphons their paid ads…sorry ad guys you need to step it up 😉

I personally think there can be a HEALTHY and PROFITABLE solution of mixing both the affiliate and paid model. But I’ll hold off sharing here as I’ve chatted with David Jackson a few weeks ago…and think he’ll be touching base again soon!

OK so what are YOUR thoughts on Seeking Alpha’s new paid model? Do you think an affiliate and paid model can be mixed? Comment below…if you dare 😉

Second, my good buddy (and frequent lightening rod) Tim Sykes wrote a great post talking about how to monetize, and NOT to monetize, your site as a blogger. It’s a long read, and you might not agree with it all…but it’s worth it. Read Tim’s article here!

So there you have it, some interesting stuff happening in our world and I’m looking forward to your take!

All my best,
Brad

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4 Comments

  1. Matt

    All I know is that the money is in the list. Give me 10 opt ins for 3 free stock picks and I will convert 2 of them into paying subscribers. I’ll take that any day over having gobs and gobs of people simply skipping around a financial hub type site who might….just might click on an adsense ad!

    For crying out loud…look at the comments section of that article. Some guy wrote a popular article and made a whopping….$31 in adsense…and he’s happy about it?

    Granted the radio show time he got is a great way to plug your stuff I suppose…I just don’t think this crowd knows how to monetize traffic the way it can be….especially for an evergreen niche like trading.

    Reply
    • Brad

      Matt you’re 100% right…cash is in the list. I can’t tell you how many people I’ve (thankfully) talked out of adsense!!! It’s a small minded approach. If you only think your time, effort, and knowledge is only worth 31bucks then rock and roll…but if you’re entrepreneurial and know you can really make money online then get your crap together and move up with the big boys. Especially if he’s getting decent traffic, geez!!!

      Radio exposure could be an asset I suppose, but have never really studied the numbers to see if there’s true value for a niche trading site so I can’t say yes or no. But I’d rather have my own traffic (or gleaned traffic) and build my own list, and monetize the site internally without having to depend on Google…or 50k views to make 500 bucks!!

      Matt, keep truckin man, you’re one of the top guys I know! If you don’t know Matt, correct that TODAY and ping me so I can intro you!

      Reply
  2. Scott

    It’s certainly an interesting debate and a difficult decision for many of us. Lose your individual identity and hitch your wagon to SA to guarantee a few bucks? I posted something on Felix’s thread http://blogs.reuters.com/felix-salmon/2011/01/16/why-is-seeking-alpha-paying-its-contributors/, for some of my articles it would be worth it, but the issue is not knowing which articles will be featured on their homepage and in their “Must Read Articles” email. Looking at my SA numbers I would have made $800-900 last month if all articles were exclusive to SA but the majority of the money is in a half dozen articles. Not bad, not great, considering I write part-time, but I’m trying to build an online, investment identity which would all but die outside of SA if I went exclusive. My syndicated feeds would disappear, as would my blog traffic, and I wouldn’t see significant opportunities for growth. If your sole goal is make a few hundred bucks a month, then this arrangement could make sense. Maybe the compromise for me is to gamble on 1-3 articles per month I think would be high traffic SA articles, my top 3 the last 30 days had 45k pageviews (26k on one). Just thinking out loud…

    Scott .

    Reply
    • Brad

      Scott, you’re in a tough spot that’s for sure, but ‘hitch your wagon to SA’ is the best way to put it. I think it’d be interesting if they put incentives and other bonuses in place. Like go over 40k views and a bonus 50bucks, or even allow you to embed your own links inside SA without them stripping them out so you could earn some aff commission if you wish.

      I think you should USE SA! They’ve got traffic, try and glean it off there just like you’re doing with 1-3 articles a month. Keep active, but keep premium stuff internally and (like Matt says) build your internal email list for your premium stuff!

      Keep on rocking man and keep us posted!

      Reply

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