This article will be part 1 of 2, brought to you by FMPG and Profits Run, and it will focus on, as the title says, copywriting and you!
The first thing people think when copywriting is sales pitch and hype…but I’m here to tell you that it’s NOT all about that. It’s truly about response and performance…and often you can get better results without a sales pitch and sans ANY hype.
This series is more focused on copywriting as it pertains to you marketing for others. Sometimes they’re affiliate partners, sometimes they’re advertisers, but they ALWAYS want a good performance. Go with me here as this can be applied to more then just marketing for others.
So let’s begin…
More often than not, when asked to market for someone else, said company will more than likely provide you with ‘swipe copy, that you can simply copy and paste, and then send or post. This copy is often written by a highly paid (or highly underpaid in my case ;)) copywriter. They’ve spent hours analyzing the product or free offer, and they tailor the copy to get the best performance possible for you and from your list. They think about every possible reaction that a reader might have, and they figure out a way with words to keep people reading, and get them clicking. They often use html templates that cost them thousands of dollars to create, and hours to test and analyze. The copy is tested over and over again, constantly being tweaked and changed to elicit a better response from your efforts…
But all the testing in the world won’t get the BEST results possible (which often means more money for you).
Nope sorry to say, but their time and money spent could have been saved with one simple sentence…WRITE YOUR OWN COPY AND RESULTS WILL GREATLY IMPROVE!
See, no matter how hard a company tries to write you good copy, there’s one thing they CANNOT do…write in YOUR VOICE! Copywriters, like myself, try to do this as much as possible when writing copy for a large group of people to use. I try to dig down into what’s happening right now in the markets, and world overall, to try to write authentic copy and still pitch whatever I’m trying to sell. But it’s impossible to completely tailor copy when you’re writing for such a diverse audience.
People opted into your list, or read your site, for a reason…they want to hear from you! They know what you sound like, they like your opinions, they want your analysis, and most important of all, they need your directions.
Now I know what you’re thinking…“Brad I just don’t have time to write copy, I’m too busy trading (eating, thinking, etc) to put the time and effort in.”
My response to that…“You don’t have 5 min to make more money?”
Because, honestly, that’s ALL IT TAKES! You don’t need to write 16 pages of copy, with multiple tests, and link location changes, to be a good copywriter. Nope…all you need to do is take 5 min, see what you’re pitching (free report, video, new article), and share the link with your audience with your honest opinion and insight. It’s that simple!
For example, let’s say I come to you and say “YOU, I want you to pitch this Options Strategies Guide from J.W. Jones (part of TheTechnicalTraders.com), and I’ll pay you 35% for all leads that you send that convert to buyers! And I’ll pay you 35% recurring commission for 2 years! Here’s the copy I wrote for 250 other affiliates that you can use to drive traffic and leads…INSERT COPY TO BE USED BY OTHER AFFILIATES HERE”.
Instead of copying and pasting the copy I gave you, you wrote something like this…
“Hey name, I was just given an inside look at a new options strategies guide from J.W. Jones, and at first glance there are some real gems…but you should take a look for yourself. Here’s the link where I found it: AFFILIATE LINK.”
It’s not long, it’s not salesy, but I can tell you an affiliate wrote almost that exact very personal email INSIDE HIS NORMAL newsletter, and got click increase of 33% over my copy, and a 57% increase in conversions vs my copy…YES 57% CONVERSION INCREASE!
It took him less then 5 minutes, and already there’s been a lead conversion for an 88 dollar commission…
So WHY should you write your own…
Affiliate marketers who write their own copy out perform ‘swipe copy’ affiliates often 3-1! For every click they send, there’s a 75% higher chance that click converts!! For advertising clients who let you write the ad yourself, you’ll get them 35-45% MORE clicks! Those are huge numbers and all you need to do is write your own copy. The example above is 100% true, and replicated time and time again across many affiliate programs.
So now to the HOW…
Actually this is where part 2 and Greg Poulos and Kevin Smith from Profits Run come into play! They’re going to be explaining the HOW for LAUNCH marketing! Kevin, Greg, and Profits Run are the best product launchers out there and they’ll attest to the fact that their top affiliates are often the affiliates writing their own copy!
Part 2 coming soon, but I’m looking forward to questions and comments BELOW about your personal experience regarding writing your own copy…COMMENTS AWAY!!
All my best,
P.S. Part 3 will be coming from me, and will look at the HOW for content marketing. This will be the one you’ll want to pay careful attention to as it applies to helping you improve internal sales.