by Brad | Dec 4, 2018 | Blog
Speed…
Anytime I think of the word speed the scene from ‘Cars’ comes to mind when Lighting McQueen is in this trailer hyping himself up before the big race…yes you can blame my kids lol.
But what ALSO comes to mind is speed in marketing.
So the question becomes how fast are you?
Can you change out pages within a day or two in order to try to improve conversions?
How quickly can you write an email funnel or TWO? 3 days or 15?
If a strategy you work hard to build turns out to be a flop, are you able to pivot to a new strategy using existing assets or build NEW assets? 1 week…3?
What I’m getting at is the difference between success and struggle.
“If you’re able to make changes quickly, then you’ll stay ahead of the curve in your OWN business cycle.”
If it takes you 4 weeks to change strategies how much time has been lost making revenue due to a delay in copy, or a new page not coming together quickly, or something like actually TRADING gets in the way?
Copy delay, page issues, life…those are all NORMAL things that slow down the success of your marketing.
So the question you have to ask yourself is this…
See what I’ve seen a LOT of recently is the inability to get ahead of the curve after getting SO far behind…then the strategy they banked so much time, effort, and capital into, turns out to be a flop simply because the market has changed.
Then it’s either a quick business death…or a slow painful one.
Either way, it can happen to you.
So…
Are you fast enough?
If yes, AWESOME! Keep it up and you’ll keep driving revenues forward!
If no, why?
You KNOW that you need to, so why aren’t you? Not enough time? Think you can’t do it? Not your area of expertise?
I totally understand.
Here’s your solution: Give me a call.
Let’s jump on a quick call so I can see if I can help you get to the WHY and then the HOW of the solution!
No obligation to work with me if we chat on the phone. And frankly you might not be the right fit.
But that doesn’t mean you should miss a FREE opportunity to put my 11 years and millions of dollars in revenue generated to work for you.
Email me or Farra directly to setup a call so we can see if make your 2019 THE BEST ONE EVER!
Brad@bradstafford.com Farra@bradstafford.com
Hope to chat soon!
Brad
by Brad | Nov 27, 2018 | Blog, Featured
Raise your hand if you’re on like 50 or more email lists…
Right…so was I until about 9 months ago.
That’s when I cut the ‘fat’ from my inbox and my writing, my funnels, and my REVENUES exploded!!
Before you say ‘ok Brad I’ll get off a couple of email lists, adios!” Please hear me out…
Because if you want to TRULY make more money and save time, you need to follow my SIMPLE plan.
Cool?
Ok, so for me, and you, and probably everyone else, you’re on those lists to actually learn something. See what others are doing, and testing it on your audience.
You saw an ad at some point that you said ‘oh that looks cool’ and clicked. And you thought that you might be able to glean some new methods to apply to your own business!
Years ago it was an AWESOME source of ideas of how to improve!
But today…not so much.
It really started when I realized I was spending about a hour or more a day, just DELETING emails that were either old, or from people I don’t follow anymore, etc etc.
Such a time suck!
But I didn’t opt out of everything at once, I had to have a plan that actually allowed me to still get premium content that challenged me, and improved my revenues.
Here’s the PLAN I executed a while back:
This is step one in your journey to make more money, save a TON of time, and improve your business.
When you’re watching a horse race, do you watch the horses at the front or the back?
THE FRONT!! That’s right!
Same is true with your inbox.
If you know I’m working with someone, and that person is making a TON of money…READ THEIR EMAILS! We’re doing something right!
We’ve got the messaging, timing, content, sales pages, squeeze pages, ads, etc etc that ARE WORKING!
And if you know someone who’s struggling, and their content isn’t great, and the sales pages aren’t compelling…CUT IT! Trust me you won’t miss it.
The ‘WIN’ here is two part:
First, you’re putting QUALITY INTO YOUR MIND and cutting crap out. If you read books by bad writers, will your writing improve…or get worse? You get it.
Second, by cutting junk you’ll free up a TON of time. Because you don’t always ‘delete’ the email right away. You might linger and see if what you’re expecting has improved…and when it hasn’t…you delete. But you’ve wasted 5 minutes.
See??
Never steal. Never. You’ll get caught and you’ll look like a fool.
Trust me. I’ve been doing this for 11 years (HOLY COW REALLY!?!?) and when someone steals they get busted. Never steal.
You analyze and adapt.
You HAVE to do this simply because YOU ARE UNIQUE!!
Just because Fernando and Palm Beach Letter are launching a huge webinar with a celebrity, doesn’t mean it’ll work for you.
Jeff and Jason with RagingBull sharing their winning trades is KILLING it for them…but might not work for you.
HOWEVER…they’re doing SOMETHING right, so analyze what they’re doing and how it COULD be adapted to YOU.
It takes a lot of time and introspective analysis to crack the code of why something is working for someone else, and how that code could be applied to the assets that YOU have.
And it’s often more than what you would classify as ‘assets’ like ebooks, videos, products, etc etc.
Often you’re not even aware of the intangible assets that you have! Sometimes you need a third party to clarify what makes you…YOU. Those are the assets you need to leverage and apply to the parts of the decoded success plan that you get by following the quality people.
Make sense?
Little confused?
Probably. But that’s ok.
If you ask me ANYTHING about a straddle option trade I’d be drooling on myself trying to wrap my brain around it!!
HOPEFULLY you’re not overwhelmed with step two as that’s the hard one. But the idea is that you’ve cut out so much junk from your inbox you’re only reading Pulitzer Prize winners.
So your inbox will only leave you the golden nuggets to analyze and ADAPT.
Then start SMALL.
Start with what you can do.
If it’s a headline style/font, then try it.
If it’s the timing on the emails…adjust yourself.
Is it messaging that’s more positive? Try it.
But keep a close eye to make sure that your baseline numbers do not DIP BECAUSE OF YOUR TESTING!
Numbers should be improving with these tests, that’s why it’s small, and manageable.
If you’re doing it on your own, it’s gotta be small.
But if you’ve got a dedicated person/team (like ME!) working with you, you can do a LOT more and cut right to what SHOULD really be working for you.
Because if you’re working with someone who’s focused on marketing, then success should come faster simply because that person/team can analyze YOU and apply the things that SHOULD work based on their own testing…vs you testing a bunch of stuff based on your gut.
I’ve got 2 openings for consulting clients for 2019…contact me TODAY for guarantees and costs.
No obligation, FREE, one hour phone consult.
Brad@bradstafford.com or Farra@bradstafford.com
Talk soon and good luck!
Brad
P.S. It doesn’t matter how big or small you are…YOU CAN IMPROVE and I can help you. But you’d better contact me ASAP!
by Brad | Sep 12, 2018 | Blog
Let me tell you something AWESOME…
You are literally living in the greatest time to sell anything EVER!
You can reach customers all over the globe…on dozens of platforms…with MILLIONS of highly targeted customers just wanting to buy!
But you’re struggling…
WHY?!
You’re struggling because you don’t know your data! Right at your fingertips you have the ability to NEVER guess if you’re ads are working or how many products your customers are buying, or which pages are working the best… however you do not know what your EPL, EPC, or KPI’s are and you’re spending more money than you’re making.
And you’re blaming the ad sources instead of examining your own processes and tracking because you can’t believe that anyone who laid eyes on your product isn’t just BUYING IT as soon as they land on your page!
Well let me tell you as gently as I can what needs to happen:
LOSE THE EGO!
The truth is you do NOT need to struggle with your ad buys. It’s not EASY, but it’s manageable and truly the ONLY way you can grow your businesses.
I’m here to tell you that:
I wrote this whole post after a call recently and the only real solution, if you want to do it yourself is this:
Tracking 101 by Justin Brooke
This is NOT an affiliate link…this is a link to what could be the start of your REAL growth!
I know Justin and his team personally, and can attest to their awesomeness ten times out of ten. Justin knows his stuff and he’s really the only person I trust to teach ANYONE how to track ads and scale ad buys.
So if you want to be a high level DYI ad buyer, it starts with TRACKING and it starts with Justin!
Now, if you want someone to do it FOR you, that’s another story.
If you need PERSONALIZED help with someone who’s done it DOZENS of times…email me and let’s chat: brad@bradstafford.com
Cheers,
Brad
by Brad | Aug 16, 2018 | Blog
Last week I mentioned to you about a company that was looking to be acquired and my inbox was PACKED with other companies looking to grow through acquisition.
However TWO awesome companies, with people I know and trust, are looking to expand and I think I can help them (and YOU)…
I’ve vetted these TWO companies and they’re looking for quality products, services, email lists, and experts.
Note: none of these companies are Agora and NON require you to move lol
So if you’re interested in selling (or want to get a fair idea on price) EMAIL ME NOW!!
Brad@bradstafford.com
Here are some quick pitches from the companies that I promised I would intro and vet directly:
Company 1:
“Company One is the ideal partner for any investment publisher/analyst with high-quality investment ideas in search of high-octane marketing and efficient and effective back office support. Dating back to 1974, Company One has built relationships with millions of paid customers through its own products as well as through effective partnerships with many traders. Over the past three years, Company One has reinvented its marketing team with superior copywriting and distribution that has more than doubled its sales. Put the Company One marketing engine, strategic planning and support team to work for you. Focus on the work you love and let Company One do the rest.”
Company 2:
Are you tired of the daily grind of your business? Does your business own you instead of you owning it? Or are you an exhausted content provider who loves teaching, but are bogged down on the business side?
Great news is here!
One of the fastest growing online financial education companies is in acquisition mode. We are looking for only 1 or 2 strategic purchases to help grow our business. If you’re sick and tired of your business running you, then this could be the exit plan you dreamed of. Here’s what we are looking for:
* $50K to $1MM in TTM revenue
* An active list between 500 to 50,000
* A list actively engaged in stocks, options or Futures.
We have acquired businesses in this niche as recently as March of this year. C was running a small membership site. He was exhausted from running the business end. Plus he was not able to provide his clients with the level of help and support he wanted to. Since we have acquired his business he is able to focus on what he loves:
“I’m so happy to be part of a team – I love the trading but everything else with running a business and member site, not so much.” C
So if you even THINK you’d be interested in selling, NOW might be the best time to get the best price and work with the BEST fit to help you grow!
Email me: brad@bradstafford.com
Talk soon,
Brad
