Admittedly I’ve been lax in my blog posts and updates. For that, I’m sorry.
I would say that I’ve been ‘busy’ but I truly hate that word and don’t regard it as any sort of badge of honor. Read: Lazy: A Manifesto
I’ve been focused over the last (19 months…wow sorry!) on my faith in God who continues to provide, on my awesome family, and various business projects.
God has kept us here for now, and with summer on the horizon, we’ll ‘tough’ list out for a few more months.
Currently in South Africa, and it’s been VERY eye opening a place to be during Covid. Townships projected to suffer mass causalities that never came,
the government stole (yes stole) 26 billion
dollars worth of Covid funds , and resilient South Africans survived the worst the government and media could throw at them.
South Africans are truly a special people! Blessed to also watch the USA and the world from afar…given us lots to chat about with kids as they grow.
Oh yeah, speaking of kids…we’ve got 7 now and I THINK I can safely say that we’re done.
Could brag on the wife and her kids for ages…maybe I’ll let her ghostwrite my book!
(Want to know what’s been working for them, and what could work for you? Just ask: I’m happy to help level up good people!)
It’s fun to see clients grow, even if they don’t always take our advice, and it’ll be fun to see what the next few months will bring! It seems the industry is in a very unique spot. FTC coming for many of the well known guys, as well as surprise scammers.
Stock markets at crazy (and unbelievable) highs while inflation increases the prices of literally everything. Subscriptions and sales lagging a bit. And when the other shoe is going to drop and give us marketers something to REALLY sink our teeth into!
Now is the time to get creative ASAP!
- Consider a business model pivot?
- Or at least a recalibration of your ad spending plan based on what I’m seeing?
- Maybe a new lead gen product? Fresh spin on current product lineup?
- And most important the cost of traffic.
The ad costs for quality trade has been one that’s not gone unscathed by inflation as well. So keep that in mind as you consider your future.
Speaking of the future…what’s your plan?
- How are you going to navigate the new FTC world?
- How are you going to innovate some new lead generation products?
- How are you going to better manage and track your ad costs?
- How are you going to GROW?
Let’s make a plan. firstname.lastname@example.org
P.S. I’ll try to write more often…but if I get a good project and 7X results for a client…I may be dark for a while, but it’s first come first serve basis 😉